Tennis Identity

Fila and James Blake to Collaborate on New Men’s Tennis Collection

James Blake Australian Open 09James Blake has just entered a collaboration agreement with Fila and is planning a new co-branded apparel and footwear collection for men. The collection will incorporate the heritage of the Fila brand with a contemporary twist inspired by Blake's signature style. I wonder if there will be any sleeveless styles?The collection will include tennis, golf, fitness and lifestyle apparel and will debut just prior the 2009 U.S. Open.

Pictured here James has covered his lovely biceps (gone like Rafa's) in favor of Fila's Winter Baseline Solid Polo. He also wears the Winter Baseline Short and Fila Alfa shoe.

Hopefully he'll do a special tee for the J-Block. Count me in.

Get the look at Fila or Tennis-Warehouse.

PS — Check out James' personal post on his new line at

2 thoughts on “Fila and James Blake to Collaborate on New Men’s Tennis Collection”

  1. James Blake needs to retire. What really needs to happen is that he needs to lose his clothing and other contracts. Maybe that will make him hungry again. It is a shame that someone with so much obvious talent keeps getting beaten by qualifiers and people that none of the tennis world really hears about until they beat him. Nothing more to say. He stinks…I was so proud of him when he pulled himself up through his adversities and we all had hope that he would really commit and make tennis a priority. It seems he chooses not to want to become any better. He seems comfortable with his status. Where is the pride? Where is the desire? Sorry, James. I am tired of being disappointed in your performance. I am tired of being disappointed. I am tired of hoping. Goodbye, James!!!!!

  2. Thanks for stopping by. Sorry you are so angry. Keep the faith. James is a good guy and consumate professional, a great identity in our sport. So he’s not top of the pack…he’s still great to watch when he’s on.

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