Tennis Identity

Serena Swings From Artsy to Classic for a Win at the Australian.

Serena Williams Wins Australian Open -Nike Today Serena took the Australian singles trophy and with it the number one spot on the WTA tour. Her winning dress is the classically styled light photo blue Nike Dri-FIT Women's Day Dress with accents of liquid lime, $90 USD. It is from the OZ Open Collection. She  wore the same dress in white for doubles with Venus, with equally winning results. The dress offers a fitted, every-body flattering cut with sleek lines and softly structured skirt. The wider straps provide nice up-top coverage for the more well endowed woman. It comes in charcoal and vivid pink as well.

Serena wore a promotional version of the dress early on in the tournament (see image below). The print was designed in collaboration with 1/1 studio in Los Angeles, a design company that fuses art and fashion into one of a kind apparel.

To create the print Serena was given a questionnaire and punch card which was connected to software.  The software then interpreted and responded to Serena’s choice of answers and generated designs. The design on the dress is a still of a design which was created and instigated from her input. The dress is made in a Nike performance fabrication that was then digitally printed with classic charcoal and enhanced with the electric neo turquoise. Very cool but one of a kind so no go for us on that one. Find the Day Dress at Nike or Tennis-Warehouse.

Top image: Lucas Dawson/Getty Images. Bottom image: Torsten Blackwood/AFP/Getty Images


Serena Williams Day 1 and 2 Australian Open