Tennis Identity Offers Fans NEW Online Site to Watch Tennis Live. Run by the WTA and ATP, It’s the Real Deal. 

Tennis fans, live broadcast quality tennis is now available online and worldwide anywhere you have access to the internet. Will we ever be productive at the office again? is an all new broadband TV console. It is the brand spanking new streaming website of the Sony Ericsson WTA Tour and ATP. Starting Wednesday, January 14, will offer access to top level tennis from both tours, covering 41 events in 2009 (700+ matches). The site kicks-off (or more aptly put, serves first) with the Medibank Sydney International tournament this week and continues throughout the year through the Sony Ericsson Championships in Doha and the Barclays ATP World Tour Finals in London.

Free in-depth highlights will be available on the site but if you want to watch the matches in their entirety you will need to pony up a bit and subscribe.  A combined tour pass for the entire year is $129.95 USD. A men's tour pass is $84.95, a women's is $69.95. You can also buy access to a single tournament to try it out. Go to to learn more or subscribe.