Tennis Identity

Lacoste signs 13 new tennis players.

Andy Roddick Australian Open 2010 Lacoste
Watch for a big infusion of Lacoste this year and maybe a little more variety. The company recently announced that thirteen new players are joining the team. ATP players new to the brand include: Dudi Sela (ISR), Julien Benneteau (FRA), Thierry Ascione (FRA), Gaston Gaugio (ARG), Federico del Bonis (ARG), Jesse Huta Galung (NL), Milos Raonic (CAN), David Souto (VEN) and Julien Obry (FRA). New WTA players include: Aleksandra Woziak (CAN), Vera Dusevina (RUS), Yaroslava Shedova (KAZ) and Mallory Cecil (USA). These players will join Andy Roddick (USA), Stanislas Wawrinka (SWI), Sam Stosur (AUS) and Dominika Cibulkova (SLO), who already wear the brand on and off court when “working.” I’ve also seen Vania King (USA) and Gisela Dulko (ARG) wearing the croc.

Andy Roddick’s kit at the Australian included this Lacoste Short Sleeve Super Dry Stripe Sleeve Polo, $88.00. He wore the eclipse blue version of the tennis shirt nights. That one is my fav of the two. His shorts are the Lacoste Diamante Drawstring, $85. These are the same style shorts he’s been wearing for a year. The shirts they change up although he tugs at the shoulders of every single one.

Roddick’s shoes are the Babolat Propulse 2 Titanium , $109 in black and gold. I love the women’s version myself. Low to the ground, secure fit and super comfortable.

Find Andy’s style at Lacoste. His shoes and racquet (the Babolat Pure Drive Roddick GT Plus) are available as well.  Congratulations to the newly sponsored players. Looking forward to seeing you on the courts! Bring on the color.

One thought on “Lacoste signs 13 new tennis players.”

  1. Looks like Lacoste is trying to become a bigger player in the tennis clothes industry. They have very conservative clothes, great quality but too expensive compared with Nike and Adidas. A polo can cost almost twice the price of a Nike polo.

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