Tennis Identity

Fernando Verdasco Signs with Dunlop.

Fernando Verdasco for Dunlop tennis Dunlop has announced Fernando Verdasco as the latest tennis star to join as a brand ambassador. Nikolay Davydenko signed with Dunlop earlier this year. Verdasco has signed an international contract for racquets, strings and accessories, while also agreeing to play a key role endorsing Dunlop’s junior talent identification program – D-Squad.

“Becoming a brand ambassador for Dunlop is a very proud moment for me and I look forward to joining the great players already associated with the brand.," said Verdasco. "I am continuing to work hard and with help from Dunlop I hope to be able to make this my most successful year to date.” 2009 was pretty good to the guy. Guess at this level it really doesn't matter what racquet got him to the top (Yonex). Money talks.

Barry Leach, MD of Dunlop Sport said: “Fernando is a world class addition to Dunlop and exemplifies the quality we look for at the brand," said Barry Leach, MD of Dunlop. " He plays an exciting style of tennis and, if he can build on last year’s performances, I would expect him to be a main fixture in the ATP top ten this year.”

Verdasco will immediately commence testing of Dunlop’s new 2011 technology. Stay tuned for his choice. Verdasco wears adidas apparel and footwear on court.