Tennis Identity

Roger Federer as Shrink. Touch, Feel and the Wilson BLX.

As we build towards Wimbledon tennis racquet makers continue to up the attention to their lines and stars. Next in the line-up, Roger Federer and the Wilson BLX, in the "Feel More" campaign by Wilson. "The first step to getting better feel is admitting you need better feel" say the print ads.

Check out the couch. I hear we will be seeing more of this awesome settee (said to symbolize the psychology of our very heady game). Enjoy.