Tennis Identity

Wilson Renews Tennis Racquet Contract with Japan’s #1 Kei Nishikori

NEW YORK - SEPTEMBER 02: Kei Nishikori of Japan follows through on a return shot against Marin Cilic during his men

Kei Nishikori, Japan's #1 male tennis player has signed  a multi year agreement to continue his long-time sponsorship by Wilson Racquet Sports. Nishikori has been playing with the brand since he was 10 years old. He is now 20.

“Kei is a dynamic player with an aggressive style…,” said Massimo Calvelli, Global Tour Director of Wilson Racquet Sports.  “This partnership represents a significant piece of our overall marketing strategy.  Kei has a strong following in Japan and the local region and his influence on our overall sales is key and integral to the brand.”

Nishikori is currently playing with the Wilson Tour BLX racket*.

*This is a 4.0 + player's racquet.