Tennis Identity

“Ultimate” alliance generates co-branded Babolat Roland-Garros tennis gear.

Babolat Roland Garros Ultimate Tennis Experience logo Babolat has announced the launch of a new collaboration between Babolat and Roland Garros beginning this year and running through 2015. Babolat will supply the official tournament ball at the French Open and will provide stringing services for all tournament players.

Babolat_Roland Garros Museum So what does it mean to us?

Sure we'll see the ads but the alliance is being billed as the Ultimate Tennis Experience and true to Babolat's mission to reach "all tennis aficionados" – see the artwork above — we tennis mortals will have access to a brand new line of Babolat-Roland Garros products, both adult and junior racquets, balls, racquet bags, strings, grips and dampeners. A little love from France for our game too.

I'm looking forward to checking it out. The new gear will be available in May 2011. Roland Garros begins May 17.