Tennis Identity

Martina Hingis has the Tonic for tennis fashion. Unique in her new line, wool.

Martina Hingis Launches new tennis fashion line with Canadian brand Tonic Tonic Lifestyle Apparel has announced an agreement with Martina Hingis to produce tennis apparel branded with her name. To date the brand is best known for its hot yoga apparel.

The new fifteen-piece tennis line will include bras, tanks, shorts, skorts, a sleeveless tee, t-shirt, dresses and a warm-up. Hingis has worked with lead Tonic tennis designer Jenny Grad to create a line that Grad says offers "subtle yet distinguishable details and elegant movement while maintaining traditional tennis culture.”  Tonic says it likes to take some influence from lines such as Prada, building classically elegant apparel that lasts.

Martina spotted the Canadian brand while shopping and approached the company to create a tennis line. She played a intrinsic role in designing the new line including offering tennis specific advice on styling and fit details such as strap placement, gusset design and support features. 

Unique to this line (and modern day tennis) will be the use of machine washable Merino (wool) as a performance fabric. Merino keeps you cool when it’s warm and warm when it’s cool. It is also sustainable, biodegradable and renewable while offering the comforts of being soft, lightweight and thermo-regulating. “We are introducing luxurious Merino as a non-traditional performance tennis fabric," said Grad. "Merino allows for maximum level performance properties while prolonging utmost comfort.” Interesting. I really would never have thought of wool for the court.

Tonic Tennis by Martina Hingis labelThe line's Merino based tennis styles will be looser and more flowing, Supplex styles will be closer fitting (like the top on Hingis pictured here). Tonic's yoga line is well-known for its performance and for staying odor free even after heavy sweating. The tennis line is expected to be the same. 

“When you go out to play tennis, you want to feel nice,” says Hingis on the company site. “You want to feel like a woman and know that your clothes won’t let you down.”  

Tonic Tennis by Martina Hingis will be priced moderate to high-end. Find it beginning March 2012 at Tonic Tennis, retail and pro shops, specialty shops and department stores in Asia, North America and Europe.

Good luck Martina! Looking forward to checking it out.

 

 

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