Tennis Identity

A fashion minded Jelena Jankovic JJumps to Fila.

Jelena Jankovic Fila

Fila has announced an endorsement agreement with WTA player Jelena Jankovic, currently ranked #14 in the world. The Serb leaves ANTA and a lot of colorful tennis dresses that few could get their hands on – well China, so few is a relative term.

“I have always been attracted to Fila’s fashion-forward designs and especially appreciate their commitment to infusing our sport with beauty and fashion,” said Jankovic. “Fila has such a rich tennis history and it is an honor to be wearing the same brand as the stars I admired as a child.”

It really is great news for the brand as Jelena's got quite a spicy personality as well as tennis talent. 

With an undeniable passion for glamorous fashion (her website is something akin to a look book) I'm looking forward to seeing what the Serb wears in Australia and beyond. Could a personal JJ Fila collection be coming? My bet is yes. There was one with her former sponsor but the world never knew and that's something Jankovic very likely wants to change. 

Pictured above Jelena wears the Fila 2011 Fall Center Court Dress in white, fuchsia and black.