John Isner signs le croc.
Lacoste has entered a four year partnership with John Isner both on and off the tennis court. He joins fellow big-serving American Andy Roddick in wearing the French brand.
The Crocodile insignia symbolizes Lacoste founder Rene Lacoste's tenacity on court, something Isner and Nicolas Mahut absolutely showed in their record breaking 11 hour, 5 min match back Wimbledon 2010. Mahut fittingly, is also sponsored by Lacoste.
Isner, who looks best in looser fitting styles should look good in Lacoste. Preppy for sure, but good.