Tennis Identity

Venus Williams serves up another fashion ace.

Paris Open_Venus Williams at Roland Garros_Copyright AFP-Getty Images
Although Venus Williams is out of Paris Open women's singles her tennis fashion line continues to swing in the right direction. Sign of good times is this tennis dress which is part of William's upcoming Fall 2012 Collection expected at retail in August.

Cute ehh? I like the super bright white (harkens back to the game's roots) and appliqued accents of color, really dynamic and figure defining. The fabric is a jersey poly spandex for easy movement.

Williams says that her designs come from within. Her goal is to give tennis consumers some fashionable choices for the court. "…it's about how do I see it, as opposed to what's the latest design. If something is a good design people will relate to it…Look good, play well…Wear something you feel confident in…dress to win."*  

EleVen women's classic shortLook for little handwritten messages on her garments like " Bring It" and "Oh and Oh, Beat 'Em." If you haven't checked out her spring line take a peek. The shorties, right, are one of my favorite pieces. Great look with a plain white top.

There are some men's items rolling out as well and a leisure line is planned for 2013.

Find it at EleVen, Tennis-Warehouse and select specialty tennis retailers.

*Source: WWD, May 1, 2012

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