Tennis Identity

Monthly Archives: December 2012

One of Spring 2013's biggest street fashion stories, black and white, won't miss the courts with Pure Lime's newest Scandinavian Tennis collection. I love the feel and coverage of this new...

If you keep tabs on tennis fashion, you've likely seen and coveted lululemon's Pacesetter Skirt (the back of what's really a skort is pictured left), $58. I first spotted the rising brand...

Nothing new about customizing tennis shoes but what caught my eye was the ability to choose the sole to meet your game's needs: clay, hard court or grass. Grass court tennis shoes are very hard to...

What do you need to do more on court?: FOCUS, MOVE, FIGHT, RIP IT, RELAX , PLACE IT? There’s a band for that. Let Shafty Tennis Bands be your on -court coach. $3.00 each (or have your club buy a...

By Matt Cuccaro Ed. M., Director of Mental Training at Ivan Lendl International Junior Tennis Academy (IJTA).   The lines of a tennis court are clearly defined. The athletes within them, however, must...

Rafa "un unico" Nadal takes on Jo "hitman" Tsonga in this latest Babolat AeroPro Drive promo vid that takes the 2013 stick out of the shadows and into battle.    Tennis...

  Lacoste is celebrating its 80th birthday and the brand's creative agency MNSTR has produced this charming film that suggests what Lacoste polos might be like in the future – dynamic smart...

Very cool. These special edition RF caps were made for Roger Federer's December 2012 exos in Colombia (yellow),  Brazil (green) and Agentina (blue); $26. Tennis-Warehouse has the exclusive....

Congratulations to Taylor Townsend who just became the first American girl to hold the #1 year-end ITF junior position since Gretchen Rush in 1982. Townsend will turn pro in January 2013. Tennis dreams...

Off season yes, so just a quick run through on what the guys wore on court at the inaugural Miami Tennis Cup event last weekend. Color becomes you best Miami. Loved those fluffy courtside couches BTW. Exo...