Tennis Identity

Monthly Archives: January 2013

First in a series spotlighting tennis tournament sponsors: Lacoste has renewed its partnership with the Australian Open. The contract comes on top of repeat nods from KIA and other key AO sponsors. Our...

 Congratulations to Novak Djokovic who earned his third consecutive men's singles Australian Open title and sixth Grand Slam Sunday. Tennis coaches often refer to building a "toolbox,"...

Lotto launched its Spring '13 line at the Aus Open. First up, the ladies: Agnieszka Radwanska and Marion Bartoli wore Lotto's eye-catching new SS 2013 Natty Line dress, a sleek, curve conscious...

The new Rafael Nadal Tennis Academy app has launched. Our MItennisA champ has teamed with Vstrator to create a virtual, hand-held academy where aspiring players can learn how to play like the Spaniard. The...

©Getty Images This is what it took to down Serena Williams at the Australian Open: passion, conviction and poise. It's all here. There was a lot of D across the net, and likely in Stephen's...

Lacoste's saturated color is a reboot for the body and soul. In case you missed any of their yummie, berry-infused fashions on court  in Australia, here's a quick recap. Yes indeed, a few...

Novak Djokovic's newest weapon has been unveiled. In December I had a chance to check out a new HEAD tennis racquet that was fully disguised in black and labeled only G. Here's how it looked back...

There's a lot of chat about the amount of yellow and grey on court this year in Australia. I hear you. Great stand alone styles but at times it really looks like a club team tennis party (until you...

Rounding out coverage of the remaining adidas styles hitting the Australian Open are two of my favorite players/personalities Ana Ivanovic and Jo Wilfried Tsonga. Above, Ivanovic (who at the moment is...

Must have been selfie Sunday. Andy Murray, Fernado Verdasco and Angelique Kerber had some fun with their Australian Open looks in adidas' dressing room recently: Above: Murray wears adidas'...