Tennis Identity

Lacoste renews partnership with Australian Open through 2018.

First in a series spotlighting tennis tournament sponsors:

Lacoste has renewed its partnership with the Australian Open. The contract comes on top of repeat nods from KIA and other key AO sponsors. Our Happy Slam is undoubtedly thrilled.

“Lacoste is a valued partner of the Australian Open and we are thrilled to have signed a new five year deal with the brand,"  said Steve Wood, Tennis Australia CEO. 



I love the impact "the Crocodile" makes in Oz. The colorful uniforms, tennis fashions, retail shops and tasteful branding add punch in a beautifully calm sea of blues. Pictured are a few images from around the 2013 grounds.