Lacoste renews partnership with Australian Open through 2018.
First in a series spotlighting tennis tournament sponsors:
“Lacoste is a valued partner of the Australian Open and we are thrilled to have signed a new five year deal with the brand," said Steve Wood, Tennis Australia CEO.
I love the impact "the Crocodile" makes in Oz. The colorful uniforms, tennis fashions, retail shops and tasteful branding add punch in a beautifully calm sea of blues. Pictured are a few images from around the 2013 grounds.