Tennis Identity

Milos Raonic. New Year. New Deal. New Balance.

Milos Raonic_Copyright Getty Images

© Getty Images

Milos Raonic has shed his croc adorned tennis apparel, turning head and toe to New Balance.  Check him out above at the AAMI Classic at Kooyong in Melbourne today. Raonic might very well be the brand's first foray into tennis sponsorships.

Wide footed tennis players love New Balance for their footwear; they very simply have the biggest selection of wide-width tennis shoes out there.

Clearly New Balance now wants more than than a foothold on court; the new colors and designs above suggest some fun ahead. A rising Raonic, currently ranked #15 in the world, should bring good attention to the fitness brand. 

New Balance 996Pictured he's wearing a pair of New Balance's MC 996 D. More info on the new apparel line to follow.

 New Balance plans to work with Milos to launch a  special tennis focused collection of footwear and apparel in August just before the US Open.

Find the brand at, Tennis-Warehouse and New Balance tennis retailers worldwide.