Tennis Identity

Monthly Archives: March 2013

Another young designer is making her mark in tennis fashion. 30:fifteen is a new for-tennis line by Emily Tonkin, a style savvy Brit, fresh out of California's Fashion Institute of Design & Merchandising...

Here’s a signature Sony Open cocktail recipe for the armchair tennis traveler. Mix, turn up the heat and enjoy the tournament: Sapphire Ace Collins 1 ½ oz. Bombay Sapphire Gin* ¾ oz. fresh lemon...

© Sony Open Tennis Maria Sharapova can certainly rock a tennis dress but she's smart to show off the separates in her namesake Nike line while on the big stage. Most women like separates for the...

© Sony Open Tennis Serena Williams is powering her way through the Sony Open draw hoping for a record 6th trophy in her hometown tourney. She is wearing the summered-up version of the tennis dress she...

A first went down in pro tennis fashion Friday night at the Sony Open. Jelena Jankovic wore a tennis dress designed by a fashion student who submitted her design to Fila on Facebook. Samantha Swank,...

©Sony Open Tennis Sloane Stephens hit Miami wearing Under Armour's new Tennis Romper. The look is big street style this season and speaks to summer, girls and, have to say it, skipping. Stephens'...

Another thriving golf fashion retailer* has stepped on court. Antigua's tennis line, launched in 2012, grows this year with an even wider variety for men and women. Check it all out at Charleston's...

Second in a series highlighting tennis tournament sponsors. It's spring in the California desert and blooming alongside the bougainvillea and poppies was Fila, BNP Paribas Open sponsor, with color...

© Getty Images There is a legion of men who wear what Roger Federer wears on court. Will they wear Total Orange? Indian Wells 2013 marked Nike's first foray into bright tournament apparel for Federer...

©Getty Images Jelena Jankovic debuted the new Fila Heritage Carwash tennis dress yesterday in Indian Wells. Sassy little drop skirt on this one. What look like pleats are really strips of fabric that...