Tennis Identity

30:fifteen. A new tennis fashion brand hits the courts.

30 Fifteen Sue 2
Another young designer is making her mark in tennis fashion. 30:fifteen is a new for-tennis line by Emily Tonkin, a style savvy Brit, fresh out of California's Fashion Institute of Design & Merchandising (FIDM).

"I play tennis myself," says Tonkin, "and I always found it hard to find cute, stylish, comfortable, affordable outfits for the court. When I did further research I saw there was a gap in the market for quality, comfortable, stylish and affordable tennis wear and thought I could try and fill that gap."

30 Fifteen Ana Top and Skirt

Tonkin recently released a performance collection that is divided into four personas, Alethia, Anna, Sue and Jane, with six total looks, cuts and shapes. Each focuses on flattering a different body type and features design elements that take the eye away from that problematic for many, tummy area.

Look for a pleated skirt on one style, good for those with wider hips; cross back detail, on another that minimizes broad shoulders. A high neckline on yet another is designed for those players needing chest coverage and more options for support.

Pictured are the Sue Dress (top pic) $90 USD; Anna Top and Skirt (middle) $45 top, $60 skort; and Alethia Dress (last pic) $105.  30 Fifteen and,  

Coordinating shorties are $25.

Cute line. I love the chalk base with colorful brights for spring/summer. The collections also come in black.

Available online at