Tennis Identity

New WTA campaign celebrates 40 years of women rockin’ courts and sports.

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A new ad campaign celebrates the milestone 40th anniversary of the WTA and the female athletes who have rocked both courts and sports over the four decades. 

In the ads Maria Sharapova channels Monica Seles;  Serena Williams echoes Billie Jean King; and Li Na, Chris Evert. There are more but worth noting, the three modern day players below are currently world top earners. Back in the day checks were only for wins (and they were not as much as men's).

Sharapova-Seles_40LOVE_DoublePage_A4_CreditWTA

Serena-BJK_40LOVE_DoublePage_A4_CreditWTA

Li-Evert_40LOVE_DoublePage_A4_creditWTA

Look for the new ads and television spots over the course of the coming weeks. Rock on ladies!