Think pink, Bright Pink, for Prince’s new Breast Cancer Awareness T22.
The Prince T22 is a hugely popular tennis shoe that now comes in a very feminine white/bright pink model. The new Special Edition Breast Cancer Awareness T22 will benefit the non-profit Bright Pink, an organization devoted to promoting early detection and prevention of breast and ovarian cancer in young women.
10% of the proceeds from each special model T22 sold during October (National Breast Cancer Month) 2013 will go to Bright Pink.
Check out the roll-out in NYC.
"As an organization focused on empowering young women to be proactive with their breast and ovarian health, we deeply value partnerships with active brands like Prince that live personify our mission by reinforcing healthy lifestyle behaviors such as physical activity, a proven breast cancer risk-reducing activity. We are so grateful to receive Prince's support this fall and are thrilled to celebrate the beginning of what we know will be an incredibly impactful partnership," said Bright Pink Founder and CEO Lindsay Avner.
The Special Ed. pink and white T22 retails for $89.
It will be available nationwide beginning October 1.