Tennis Identity

HEAD introduces Custom Made tennis racquets. Djokovic demonstrates.

 

Today HEAD tennis sent bespoke tennis racquets to retail. We all know that pros don't play with the racquets we mortals can buy off the shelf. They customize every one to their exact specifications. Until now customization was only available by going to experts at the places pros use like RPNY Tennis.

"Consumers want to be as close to the professionals as they can," said Otmar Barbian, Vice President and Division Manager for HEAD Racquet Sport. "We are now offering to consumers the same service we do to players." Novak Djokovic demonstrates above.

HEAD Tennis Custom Made on computer screen

The HEAD Custom Made system uses the Graphene™ SPEED ( Pro, MP or S) or BLACK design as a base. You can also choose to start from scratch. The online system will allow you to personalize the weight, length, and balance of the racquet, and choose between different stringing as well as the form and size of the grip. The finishing touch? Personalization.

Weight is a key element in stabilizing your racquet and controlling your power level. For a faster swing and more agility choose a lighter racquet, for extra power go for a heavier one. Weight is adjustable from min. 283 g to max. 357 g.

Choose a longer racquet for more power and added reach or a regular length for better swing and maneuverability. Length is adjustable from min. 670 mm to max. 705 mm.

To influence maneuverability during your swing, choose between HEAD heavy and HEAD light. Balance is adjustable from min. 290 mm to max. 360 mm.

For a the preferred grip and a comfortable feeling when playing, choose between grip sizes from 1 to 5, two different grip shapes (squared and rounded) and three different grip (Leather, HydroSorb ProTM and HydroSorb ComfortTM).

Choose between three string types with different benefits: control, power, touch & spin – and two string patterns: 16/19 and 18/20. String tension adjustable from min. 20 kg to max. 30kg.
HEAD Tennis Custom Made in box

Make it your own. Have your name laser-printed on the inside of the racquet shaft.

Your custom racquet comes specially boxed and with a certificate that notes your every wish and whim.

Roughly $400 (2 weeks order to receipt). AWESOME gift idea.

Learn more at Head.com/CustomMade

HEAD Custom Made is available online at head.com/CustomMade in Austria, USA, Canada, Switzerland, UK, Germany, France, Spain, Italy, Belgium, the Netherlands and Luxembourg as of December 9, 2013. Individual price information and delivery timelines are available online.