Tennis Identity

Denise Cronwall’s newest group blooms for an early spring.

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Miami-based activewear designer Denise Cronwall continues to bring romantic flair to the tennis court with her latest fashion collection,“Wisteria.”

“When I design a collection it is important to me that the women who wear it not only look beautiful but feel beautiful in the clothes,” said Cronwall. “Flattering silhouettes, soft fabrics and unique details have to be present.” 

Denise Cronwall 2014 Wisteria Winter t back detailCronwall uses a floral paisley and purple, like the early spring flower it is named after, as the key shade in the color story.

We don’t see a lot of purple on court, so we’re happy when it does make an appearance. (See: Serena Williams in Nike at the 2013 Australian Open and Ana Ivanovic at the 2011 Australian Open.)

“I have a weakness for paisley prints,” Cronwall added, and revealed that the print will return in her collections later this year. (It would be fun to see with orange, perhaps?)

On court, the pieces are being worn by the hard-hitting German player Mona Barthel, ranked No. 64 on the WTA Tour and a two-time titlist (including the 2013 Paris Indoors).

OUR PICK: If you’re looking for one item to add to your wardrobe, we like the sheer lettuced edge purple layered over steel grey as in the Wisteria Tennis Dress.

BROWSE: Prices range from $55 for shorts to $155 for jackets (with skirts, dresses tops, and training pants in between).  Find a retailer or shop at Denise Cronwall