Tennis Identity

Athletic DNA signs Lleyton Hewitt.

Lleyton Hewitt Sony Open Tennis_Copyright Getty Images

© Getty Images

Lleyton Hewitt has joined the Athletic DNA (ADNA) tennis family. Above, at the Sony Open, he's wearing the brand's new Spring Match Chaos Crew and Boulevard Short. Have to say that the energy coming off this shirt's print perfectly mirrors the Aussie's own.

Hewitt's signature C'mon apparel line will now become part of Athletic DNA. That branding will begin appearing on ADNA apparel in 2015. Smart move, the lines are well suited for each other as both have a strong foothold in junior tennis and each offers reach into international markets.

Congrats also to Hewitt for another milestone in his tennis career. Earlier this month, he became the 21st player in ATP World Tour history to win 600 Tour-level matches. He joins Roger Federer and Rafael Nadal as the only active players to reach that milestone. 

3/27: Check out the newest commercial featuring Lleyton: