Pharrell Williams and adidas on thinking green.
Grammy award winning talent Pharrell Williams has teamed up with adidas and tennis plays a role in the announcement. Check out Pharrell’s original Stan Smith shoes. Clearly he’s not purist. New trend? I’d bet money on it. They are too and that’s half this green story.
The other half has to do with Williams’ Bionic Yarn coming from The Vortex Project; an initiative with Parley for the Oceans to turn plastic debris from the oceans into yarn and fabric. Bionic Yarn will be used in the adidas Originals products designed by Pharrell. I like that.
“Working with an iconic brand like adidas is such an incredible opportunity. From the classic track suit, to growing up in Virginia wearing Stan Smiths, adidas has been a staple in my life, ” said Williams. “Their pieces are timeless. This is an exciting partnership for both me and for Bionic Yarn.”