Tennis Identity

Jelena Jankovic and the story of a tennis dress.

Jelena Jankovic Fila dress by Samantha Swank 1I always love the stories behind the tennis fashions that appear on court and here's one of my favorites.

If you follow TennisIDENTITY you may recall that back in 2012 an aspiring fashion designer, Samantha Swank, won a Fila fashion design contest on Facebook that resulted in the tennis dress that Jelena Jankovic wore in that year's Sony Open (pictured right).

Despite an odd looking suntan from the open, strappy back, Jankovic loved the gradiated pink tennis dress and spoke of it last year at a Fila design team meeting. (JJ does have a fashion collection of her own in Serbia and knows a thing or two about style.)

The result, Fila's fall 2014 Baseline collection in pink glow and aqua mint.

Here's the new dress with t-back (per J's request):

FILA pink dress

Fila tennis dress pink

And, here is the collection in mint…


The group offers a wide variety of cuts and styles. 

So cute.