Tennis Identity

Nike seeks to add Murray to its stable of stars

 

gettyimages.com

Nike has the largest lineup of tennis stars, with Federer, Serena, Nadal, and Sharapova all longtime Swoosh endorsers. But they've also got their eye and checkbook on the biggest name in rival Adidas's portfolio – Andy Murray. His five-year deal with Adidas expires at the end of the year, worth $37 million. This Forbes article suggests his next deal could be worth north of $80 million, quite a steep leap, and a far cry from his days with Fred Perry. (Seen below with Nike shoes from back in the day.)

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