Tennis Identity

Berdych to wear new H&M in London

Technology and a competitive edge are the themes of H&M’s new tennis collection, made in collaboration with Tomas Berdych, who will wear pieces from the range at the London Masters 2014. (TI first made mention of it here.)

Tomas Berdych HM warm up

The collection, available in selected stores as well as online, draws inspiration from Samurai Culture and fractured mineral formations, using new technologies and materials for both function and style.

Tomas Berdych HM tennis shirt and shorts

“I love how this collection brings together fashion and technology,” says Tomas Berdych. “The basis of a good collaboration is being able to understand each other, to listen and to share objectives. I’m really pleased that our collaboration works so well.”

Tomas Berdych HM London

Tomas Berdych HM tennis shirt London close up

Tomas Berdych HM shorts London

 

Nice group, all of it.