Berdych to wear new H&M in London
Technology and a competitive edge are the themes of H&M’s new tennis collection, made in collaboration with Tomas Berdych, who will wear pieces from the range at the London Masters 2014. (TI first made mention of it here.)
The collection, available in selected stores as well as online, draws inspiration from Samurai Culture and fractured mineral formations, using new technologies and materials for both function and style.
“I love how this collection brings together fashion and technology,” says Tomas Berdych. “The basis of a good collaboration is being able to understand each other, to listen and to share objectives. I’m really pleased that our collaboration works so well.”
Nice group, all of it.