Lacoste announces official partnership with the Miami Open.
Lacoste has just announced an official partnership with the Miami Open. The freshly inked agreement runs 2015-2019.
The French brand will be the new* official and exclusive tennis and casual apparel and footwear outfitter of the event, and will dress the linespeople and ball kids on court. Two Lacoste retail shops offering both tennis apparel and lifestyle lines will be added on the tourney grounds. In addition a Miami Open/Lacoste co-branded collection will be created and sold onsite and in Lacoste boutiques starting in February 2015.
“We are very happy Lacoste has come on board as the Miami Open’s official apparel sponsor,” said Adam Barrett, Miami Open Tournament Director. “The Miami Open, like Miami itself, is about energy, excitement, innovation and world-class experiences. Given Lacoste’s strong presence in Miami (FACT: Over 20% of Lacoste's business comes from Florida), having them as a partner enhances all of those values…"
Let's hope they add some variety to their player apparel along with this contract. Lacoste women were particularly shortchanged last year. The navy or white dress. Yes, I know you ALL saw it. Domi's was best.
*Fila was the last brand in this role.