Tennis Identity

On court fashion: a look back at 2014

As we noted prior to the ATP Tour World  Finals, no one line seemed to dominate this year. Nike and adidas still had a high profile, while other brands like H&M, Li-Ning and Uniqlo (see below) made advances. Roger Federer was the Nike mainstay this year with Rafa Nadal missing quite a bit of time due to injury/illness. The 17 time Slam winner wore the classic white (naturally) at Wimbledon:

Roger Federer in Nike at Wimbledon

It was back to color at the U.S. Open, where he also debuted a limited edition Jordan co-branded line of spiffy kicks.

Roger Federer Nike US Open


Caroline Wozniacki had a comeback year, and wore this look by Stella McCartney for adidas (one of our favs of the year) at Roland Garros.

Caroline Wozniacki Roland Garros in adidas by Stella McCartney

Murray and Tsonga wore these adidas looks at the All England Club– and it sounds like that's the last time Murray will be wearing the three stripes there- the world's worst kept secret has him signing with Under Armour any moment now, with his adidas deal lapsing on the last day of the year.

Andy Murray adidas Wimbledon 2014

Non core-tennis brand Uniqlo had a big year, sponsoring two players in the ATP Tour top five: Novak Djokovic at #1 and Kei Nishikori at #5.

Novak Djokovic and Kei Nishikori in UNIQLO

And Chinese line Li-Ning got plenty of exposure at the U.S. Open when Marin Cilic defeated Nishikori for the Men's Singles title.

Marin Cilic Li-Ning US Open

What's ahead for 2015? Stay tuned to Tennis IDENTITY- the first Slam of the year is just a few weeks away.