Tennis Identity

Deja vu all over again: Le Coq joins the retro tennis boom

Recently, we've written about the return to the professional tennis courts of 1980s legacy lines such as Italian brands Ellesse and Sergio Tacchini. Now you can add French line Le Coq Sportif ("The Sporting Bird") to the mix.

Richard Gasquet joined the brand in January of 2014, bringing relevance back to the mark that sprang to prominence in the 1980s with Yannick Noah and Arthur Ashe. Now, Gasquet is joined by French Women's #7 Alizé Lim.

 

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