Tennis Identity

HEAD colors your (tennis) world

HEAD has launched a new member of the Graphene Radical racquet lineup. The Graphene Radical LTD Edition is decked out in eye-popping neon colors and a splash design concept that promises as much fun on and off the court. The colorful weapon is endorsed by HEAD players Sloane Stephens and Bernard Tomic.

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Linked to the product launch and as part of the #GAMERAISER campaign, HEAD offers tennis fans the chance to upload color-radicalized pictures of themselves or their favorite HEAD players on social media and win unique prizes.

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The social media campaign is centered on Instagram and Twitter, which allows users to “color-radicalize” their own tennis-related imagery taken on or off the court.

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Once the finished image is uploaded, all images featuring #HEADGetRadical are taking part in a competition in which HEAD will repost their 20 most creative images on the website www.gameraiser.com and give away two special HEAD Radical LTD Edition packages consisting of a tennis bag and racquet.

The Radical Creativity campaign runs from now to April 5, 2015 on www.gameraiser.com. 

 

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