HEAD colors your (tennis) world
HEAD has launched a new member of the Graphene Radical racquet lineup. The Graphene Radical LTD Edition is decked out in eye-popping neon colors and a splash design concept that promises as much fun on and off the court. The colorful weapon is endorsed by HEAD players Sloane Stephens and Bernard Tomic.
Linked to the product launch and as part of the #GAMERAISER campaign, HEAD offers tennis fans the chance to upload color-radicalized pictures of themselves or their favorite HEAD players on social media and win unique prizes.
The social media campaign is centered on Instagram and Twitter, which allows users to “color-radicalize” their own tennis-related imagery taken on or off the court.
Once the finished image is uploaded, all images featuring #HEADGetRadical are taking part in a competition in which HEAD will repost their 20 most creative images on the website www.gameraiser.com and give away two special HEAD Radical LTD Edition packages consisting of a tennis bag and racquet.
The Radical Creativity campaign runs from now to April 5, 2015 on www.gameraiser.com.
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