Tennis Identity

Check out tennis fashion’s newest player. She’s a Minx.

Say hello to Minx. The flirty new-to-market tennis fashion brand is the creation of Mindy King, a former UPenn player and architect turned designer. MINX got its start when Mindy’s younger sister Vania King didn’t like the fit of her sponsor’s apparel.  Vania turned to Mindy for help in adjusting the designs and later began wearing Mindy’s designs exclusively.

“From then on, we’ve gotten great feedback from spectators at tournaments wondering where they could purchase pieces,” says Mindy. At that time, she sold custom dresses that could be turned around in a few weeks time.

This year, Mindy took the plunge and put her most popular styles into her first full collection, some of which we shot below. Everything is adorned with a King’s crown. Love that touch. The looks? Flirty yet bold; yes, like a minx. No nonsense from this girl though.

Minx bench_final

Above, the sleek, cocktailesque, Power Mesh Dress (left) and X Back dress, a LBD for the courts. Their beautiful back treatments are below.

Minx tennis dress backs

Minx shorts detailThe high waisted Geometrical shorts (inset left and below) were a shoot fav and the Sweetheart top worked perfectly with them – fun and edgy.

Minx Shorts and top

Below, a colorful version of the Sweetheart top paired with Minx’s Sassy Skirt (skort style).

Mix top and skort

Awesome new addition to the tennis apparel line up. The designs are in a league of their own offering, young fashion forward looks, great detail and unique cuts. Nothing like them anywhere and I like that a lot.  Go ahead girls, channel that minx and win. With two high level tennis players at the helm, these designs will perform.


Shoot footwear by Fila and Stella Mcartney for adidas.

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One thought on “Check out tennis fashion’s newest player. She’s a Minx.”

  1. These creations will look good on rising stars and junior players because the designs are youthful and fun. Good job to Mindy. I hope she’ll get more exposure soon.

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