Under the hood of Murray’s new Under Armour tennis shoe
Murray’s UA deal kicked in January 1, and initially he wore UA clothing paired with his old adidas Barricade shoes. UA work began on the new shoe in January with a meeting with Murray in Florida, and UA designers had to fly around the globe to meet with their star endorser to get his feedback and show off their progress. Eventually, they had multiple final version options in the pipeline for him to choose from. The new shoe was scheduled to debut at the French Open, but was pushed back to the grass court season.
“Traditionally, tennis is sturdier, (the shoes) look really industrial,” UA VP of Footwear Josh Rattet says. “We wanted to give him a cool, low-profile aesthetic but with traction, flex and durability.”
Eventually, the Clutchfit Pursuit will come in colors and even (gulp) camo.
The Clutchfit Pursuit moves Murray into a low-profile shoe with plenty of flexibility. The Clutchfit tech UA employs in cleats, basketball, running and more features two-way stretch synthetic matched with an overlay to provide flexibility when needed—a key ask of Murray—and the ability to “lock in like a second skin.”
Judging from what the article says, you won’t see these at retail for awhile.
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