Ralph Lauren debuts cutting edge PoloTech smartshirt
On August 27 Ralph Lauren will debut its new PoloTech smartshirt. The cutting edge crew style shirt is a seamless blend of sleek (read tight fitting), modern style with real-time biometric technology. The shirt is designed to be used with an adaptive workout app (coming at the same time as the shirt) that uses detailed data to tailor individualized training for maximum results. It is the first such combined garment that I know of.
The introduction of the PoloTech shirt coincides with the inaugural collection of an athletic-focused, broader Polo Sport brand. As its halo product, PoloTech intersects the forefronts of performance technology and lifestyle fashion.
“The Ralph Lauren PoloTech shirt will change the way you look at fashion and apparel. It will give you knowledge you can use to lead a better life,” said David Lauren, Executive Vice President of Global Advertising, Marketing and Corporate Communications. “This is a bridge between technology, fitness and style that approaches wellness and well-being in comprehensive and complementary ways. It will touch many parts of your life.”
Here are all the tech details:
The smartshirt incorporates its sensory receivers with a dynamic fitness application into a fashion-forward design emblematic of Polo Sport. Silver fibers woven directly into the fabric to give the most accurate readings track a range of stats, including heart rate and variability, breathing depth and recovery, intensity of movement, energy output and stress levels, steps taken and calories burned.
PoloTech has a unique ‘second-skin’ fabric composition, and the sensors in the fabric stream information directly to an iPhone®, iWatch® or iPod Touch®. The app reacts based on that immediate data. The app is compatible with the Apple iPod Touch® 5th Generation and above, or iPhone® with iOS 8 and up.
The unique bio- and psychometrics inform a series of adaptive video workouts, during which your performance in one exercise determines the intensity of the next, resulting in more than 10,000 possible combinations—the ultimate customized workout. The app also offers live fitness monitoring, reporting and a unique “push rate,” rating exertion, power and effort.
– CARDIO: works core, burns fat and amps power
– STRENGTH: puts focus on chest, back, legs, shoulders, triceps and biceps
– AGILITY: designed to maximize quickness, precision and speed
The technology was first put to the test at the 2014 US Open. Both a top-ranked college player making his debut at the premier tennis event as well as an elite squad of official ball persons were measured for relative fitness, measuring heart rate, recovery, time spent in aerobic and anaerobic zones, calories and distance.
The PoloTech smartshirt will be available at RalphLauren.com, Polo Ralph Lauren’s global flagship in New York City and at its US Open store on the grounds of the USTA Billie Jean King National Tennis Center, where there will be daily demonstrations.
Anything for the ladies yet David?