Serena’s secret message in Soho
Many of Nike’s special NikeCourt designs are only available in Nike Lab stores. The one in NYC’s Soho is set near the end of a stretch of trendy shops along one of the city’s historic cobblestoned streets. I stopped recently to check out what they were doing for the U.S. Open. Take a look:
Umpire style chairs hold merchandise and a drawing of the Agassi v. Sampras street scene that took place back in the 90’s adorns one wall.
I’d already seen much of what the athletes would wear at the U.S. Open but not all of Serena’s. Williams has her own special line at Lab. It’s black and white and so, SO fetch, especially the shoes.
Oh, and there’s that private message. It’s for you from Serena and it’s inside the jacket. Awesome.
Nice logo BTW.