Tennis Identity

Serena’s secret message in Soho

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Many of Nike’s special NikeCourt designs are only available in Nike Lab stores. The one in NYC’s Soho is set near the end of a stretch of  trendy shops along one of the city’s historic cobblestoned streets. I stopped recently to check out what they were doing for the U.S. Open. Take a look:

Nike Court interior
Tennis ball installation inside Nike Lab NYC

Umpire style chairs hold merchandise and a drawing of the Agassi v. Sampras street scene that took place back in the 90’s adorns one wall.

Nike Street Tennis Mural
“Street Tennis” by Jason Polan for #NikeCourt

I’d already seen much of what the athletes would wear at the U.S. Open but not all of Serena’s. Williams has her own special line at Lab. It’s black and white and so, SO fetch, especially the shoes.

Nike Court Serena Williams Collection
NikeCourt Serena Williams Collection

Oh, and there’s that private message. It’s for you from Serena and it’s inside the jacket. Awesome.

Serena Williams Nike Court Jacket
Message inside Serena Williams’ NikeCourt Jacket

Nice logo BTW.

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