FILA + Urban Outfitters. Hip, hot and happening now.
Tennis fashion is officially street fashion. Fila has always served up beautiful on court style but some pieces in particular have lived on for decades, namely my main man Björn Borg’s iconic shirt, jacket and headband. Movies like The Royal Tennenbaums and Ma Che Bella Sorpresa have given the iconic look long – evity legs. Now the Italian brand has decided to take the phenomenon (and it is) one step further by announcing a complete tennis collection for the streets. The outlet for these lifestyle looks? None other than trendy Urban Outfitters. Introducing FILA + UO (can you hear my heart beating?)! I am in love with the collection and legacy it reflects.
For the collection, FILA designed updates on some of their classic staples from the 1970’s, 80’s and 90’s including tennis staple striped polo tees, raglan sweatshirts, and athletic-detailed jackets inspired by the pieces seen on 1970’s tennis legends. Each piece is adorned with the original 1973 FILA F-Box red, navy and ecru logo – a nod to the brand’s history and vintage styles from polo dresses to windbreakers, socks, slides, athletic bags to bucket hats.
Rounding out the collection is the FILA X UO Cage Basketball Sneaker. This Iconic high-top outdoor basketball silhouette was originally released in 1993, and is now modernized and designed exclusively for UO by FILA. Details for the updated Cage include a tonal premium suede upper and a matching rubber sole, EVA midsole, and memory foam collar for comfort and stylish flare… I know!!
Killer collection. Nice work guys.