Flavia Pennetta wins the US Open and tennis fashion wins NYFW
Fashion week in New York means every designer in the city is looking for attention. Stella McCartney, the only high fashion designer designing for tennis this season, won fall’s NYFW competition for eyeballs in the most unique of ways, via Flavia Pennetta. The Italian tennis talent won the US Open wearing McCartney’s designs for adidas on fashion’s biggest stage; 23 K+ people watched Pennetta win in Ashe, plus millions more around the globe. Add images of Flavia on Facebook, Instagram, Twitter and more and Stella’s sportswear got massive exposure. Go tennis.
Pennetta’s kit for adidas was one of our tennis fashion bests at the 2015 US Open. Congratulations BTW to Flavia who did the hard work. Best wishes in your retirement.
“Flavia is one cool lady. I am so thrilled she played her way to Grand Slam victory in the U.S. Open in adidas by Stella McCartney Barricade. It’s incredible to be designing for athletes, seeing them perform at their best and excel. I am proud to be able to create products that support a player’s needs to succeed and helping them in knowing they look and feel great when it matters most.” – Stella McCartney.