Tennis Identity

Flavia Pennetta wins the US Open and tennis fashion wins NYFW

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Fashion week in New York means every designer in the city is looking for attention.  Stella McCartney, the only high fashion designer designing for tennis this season, won fall’s NYFW competition for eyeballs in the most unique of ways, via Flavia Pennetta. The Italian tennis talent won the US Open wearing McCartney’s designs for adidas on fashion’s biggest stage; 23 K+ people watched Pennetta win in Ashe, plus millions more around the globe. Add images of Flavia on Facebook, Instagram, Twitter and more and Stella’s sportswear got massive exposure. Go tennis.

Pennetta’s kit for adidas was one of our tennis fashion bests at the 2015 US Open. Congratulations BTW to Flavia who did the hard work. Best wishes in your retirement.

Flavia Pennetta US Open
NEW YORK, NY – SEPTEMBER 12: Flavia Pennetta of Italy celebrates with the winner’s trophy after defeating Roberta Vinci of Italy during their Women’s Singles Final match on Day Thirteen of the 2015 US Open at the USTA Billie Jean King National Tennis Center on September 12, 2015 in the Flushing neighborhood of the Queens borough of New York City. Pennetta defeated Vinci 7-6, 6-2. (Photo by Clive Brunskill/Getty Images)

“Flavia is one cool lady. I am so thrilled she played her way to Grand Slam victory in the U.S. Open in adidas by Stella McCartney Barricade. It’s incredible to be designing for athletes, seeing them perform at their best and excel. I am proud to be able to create products that support a player’s needs to succeed and helping them in knowing they look and feel great when it matters most.” – Stella McCartney.

NEW YORK, NY - SEPTEMBER 12:  Flavia Pennetta of Italy celebrates with the winner's trophy after defeating Roberta Vinci of Italy during their Women's Singles Final match on Day Thirteen of the 2015 US Open at the USTA Billie Jean King National Tennis Center on September 12, 2015 in the Flushing neighborhood of the Queens borough of New York City. Pennetta defeated Vinci 7-6, 6-2.  (Photo by Clive Brunskill/Getty Images)
NEW YORK, NY – SEPTEMBER 12: Flavia Pennetta of Italy celebrates with the winner’s trophy after defeating Roberta Vinci of Italy during their Women’s Singles Final match on Day Thirteen of the 2015 US Open at the USTA Billie Jean King National Tennis Center on September 12, 2015 in the Flushing neighborhood of the Queens borough of New York City. Pennetta defeated Vinci 7-6, 6-2. (Photo by Clive Brunskill/Getty Images

Find Flavia’s adidas by Stella McCartney tennis fashions here.