3 stripes goes 3D
I remember the days of going to the long-defunct “Sporting Foot & Things” store in downtime Cincinnati, to pick out my latest pair of Nastase shoes. Nowaways, things are a little more high-tech. Soon, you may be able to walk in off the street and have a brand new shoe made for you! This new concept is just for running shoes for now- if it takes off like they presumably hope, surely tennis is next in line.
(And could adidas please make wider sizes while they’re at it?)
Adidas today unveiled the future of performance footwear with Futurecraft 3D, a unique 3D-printed running shoe midsole which can be tailored to the cushioning needs of an individual’s foot. The 3D concept is part of the ‘Futurecraft series’, a forward-looking initiative that places open source collaboration and craftsmanship at the heart of design to drive innovation across all elements of production.
In its 3D concept, which provides the ultimate personalised experience for all athletes, adidas created a unique combination of material and process. The production breakthrough will take the running shoe standard to the next level, offering unprecedented individualized support and cushioning for every foot, to enable athletes to perform at their best.
Imagine walking into an adidas store, running briefly on a treadmill and instantly getting a 3D-printed running shoe – this is the ambition of the adidas 3D-printed midsole. Creating a flexible, fully breathable carbon copy of the athlete’s own footprint, matching exact contours and pressure points, it will set the athlete up for the best running experience. Linked with existing data sourcing and footscan technologies, it opens unique opportunities for immediate in-store fittings. Eric Liedtke, Executive Board Member of adidas AG responsible for Global Brands, said:
“Futurecraft 3D is a prototype and a statement of intent. We have used a one-of-its-kind combination of process and material in an entirely new way. Our 3D-printed midsole not only allows us to make a great running shoe, but also to use performance data to drive truly bespoke experiences, meeting the needs of any athlete.”