Tennis Identity

Jack Sock’s Australian Open tennis fashion by adidas

Adidas is launching its new Australian Open Collection, tennis fashion that will be worn on court by top athletes including Ana Ivanovic, Jo-Wilfried Tsonga, Simona Halep and Jack Sock. (I wonder when and where they do these photo shoots? How far out in advance?) The brand is on a mission to create noise at this tournament, and the collection’s bright color scheme – designed to reflect the tournament’s sunny Melbourne setting- hopes to attract attention on and off the court.

The men’s adizero range is set to light up Melbourne Park as athletes Jack Sock (below,) Fabio Fognini and Fernando Verdasco display the hand-printed orange and yellow t-shirt paired with black board-style shorts.

Jack Sock adidas tennis fashion set

Lotta Jurica, adidas Design Director, commented:

“We wanted to create a range that embodies the Australian Open tournament, with bold summer colors and clean, functional looks. The lettering of the adizero range is inspired by the Bauhaus art style – it’s clear and unembellished, yet playful. This is a theme that will be seen in adidas’s designs throughout the 2016 Olympic year, and we’re excited to see it take the stage for the first time in Melbourne.”

More on Jack Sock’s tennis fashion at Australian Open 2016 on page 2…

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One thought on “Jack Sock’s Australian Open tennis fashion by adidas”

  1. I really like Jack’s kit. The colors remind me of outdoor sunny tennis courts in Melbourne, Australia. It really fits well in the first grandslam of the season. Well done Adidas!

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