Nike At The Australian Open 2016: Men’s Tennis Fashion
Nike’s AO looks are out for its men. While the women’s looks (aside from Serena’s crop top) are somewhat conventional as far as Nike goes, Nike has decided to experiment a bit with the men, and Nick Kyrgios in particular. Check out the Nike spring line here. (See the AO women here.)
The tennis bad boy is obviously being marketed as the next Mac or Agassi…the next court rebel. Sleeveless and… the arm sleeves…a bit of a fashion statement yes but sleeves are getting popular for a reason.
That label will only last so long, though. His fans (and sponsor) will expect results. Tirades without titles don’t mean much- ask John McEnroe.
Here are some of Nick’s practice styles. The NikeCourt logo here showcases the primary colors of this season’s NikeCourt collection (aside from Maria’s orange dress):
By comparison, the RF look is rather…quaint. Roger is still collarless but looking clean and comfortable.
And here’s Nadal, practice street and court.