Tennis Identity

Nike At The Australian Open 2016: Men’s Tennis Fashion

Nike’s AO looks are out for its men. While the women’s looks (aside from Serena’s crop top)  are somewhat conventional as far as Nike goes, Nike has decided to experiment a bit with the men, and Nick Kyrgios in particular. Check out the Nike spring line here. (See the AO women here.)

Nick Kygrios
The tennis bad boy is obviously being marketed as the next Mac or Agassi…the next court rebel. Sleeveless and… the arm sleeves…a bit of a fashion statement yes but sleeves are getting popular for a reason.

Nick Kygrios
That label will only last so long, though. His fans (and sponsor) will expect results. Tirades without titles don’t mean much- ask John McEnroe.

Here are some of Nick’s practice styles. The NikeCourt logo here showcases the primary colors of this season’s NikeCourt collection (aside from Maria’s orange dress):Nick Kygrios

Nick Kygrios

Nick Kygrios
By comparison, the RF look is rather…quaint. Roger is still collarless but looking clean and comfortable.

Roger Federer
And here’s Nadal, practice street and court.

Rafa Nadal

Rafa Nadal

Rafa Nadal

Rafa Nadal


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One thought on “Nike At The Australian Open 2016: Men’s Tennis Fashion”

  1. Not a fan of the sleeves but it looks good on him but I’m not sure if this will work with other players. That’s a very big fashion risk. For RF, he’s always stylish and elegant. I like the emerald green accent on white and I love collarless shirts! For Rafa, very basic and sporty but it will work well on him.

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