Adidas is #heretocreate
Marketing has always meant one thing: super serving your user base, and trying to reach those that haven’t yet tried your product. And in the year 2016, social media is the way to go. Everyone’s always connected, and if your business if offline, you’re nowhere. No one knows this better than adidas. They have debuted a new film series “I’m Here to Create,” kicking-off the brand’s Sport16 global campaign. The unscripted films are seen through the eyes of female athletes and pull content straight from their social media platforms, showing how they bring their own definition of creativity to sports.
Adidas is blanketing all forms of social media, including #heretocreate on @adidas Twitter, Instagram, Facebook and YouTube channels. While the jury on how to monetize social media is still out, the fact remains there are a lot of messages competing for your attention- how do you stand out?
The first chapter of films, “I’m Here to Create,” is told through a female athlete’s lens and stars Wozniacki, WNBA All-Star Candace Parker, supermodel/entrepreneur Karlie Kloss, tennis star Ana Ivanović, (no video or imagery yet, sorry) soccer prodigy Morgan Brian, DJ Hannah Bronfman, street athlete Robin Arzon and fitness artist Nicole Winhoffer, among others.
“I’m Here to Create” will air globally in more than 50 countries during key sports and culture moments including UEFA Champions League, The GRAMMYs, the BRIT Awards and the Oscars, among others. Through “I’m Here to Create,” adidas will empower athletes across the world to declare how they bring creativity to sport and to celebrate those in their life who have inspired them to push beyond the norm.
“Who I am is not defined solely by what I achieve on the tennis court. My passions and creativity off the court inspire me to be a better athlete and this film series brings together everything that makes me uniquely me. It is exciting and inspiring to be part of a larger group of women who share this same creative mindset.” – Caroline Wozniacki