Fila steps on court with Tennis Canada
Today Tennis Canada announced that FILA will become its Official Athletic Apparel and Footwear partner. The multi-year deal will additionally make FILA a silver sponsor of Rogers Cup in both Montreal and Toronto. All Tennis Canada properties, including Rogers Cup on-court and off-court clothing, Davis Cup and Fed Cup official uniforms, senior, junior and wheelchair national and international events, as well as all Tennis Canada officials, and national training centre participants will incorporate the brand.
As part of the partnership, FILA will work with Tennis Canada (logo above) to create a co-branded line of clothing and accessories that will be available for public purchase in-store and online. A launch of this product line is scheduled for Summer 2016.
We will show you images as soon as we have them!
FILA will also create a replica version of the event apparel to be sold on-site at both tournaments through Sporting Life and TennisZon. This will be the first time in tournament history that a replica line of the official clothing will be available for purchase to fans.
This week’s Fed Cup by BNP Paribas tie between Canada and Belarus will be the first official event where Canada’s national team will be outfitted by FILA.
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