Tennis Identity

Uomo Sport: Chic stile Italiano!

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Time was, Italian-based lines ruled the tennis fashion world. White Line Fila, Sergio Tacchini, Ellesse, Australian, Lafont, Maggia, and others. While Fila is still going strong, the others are smaller profile (if they still exist,) having taken a backseat to the shoe companies of the world, like Nike and adidas.

Enter a new Italian line, Uomo Sport. And we know what you’re thinking. Pronounce it “WOMO.”

What is the inspiration behind Uomo Sport?

“I always loved the way the players looked when they stepped onto the court, they came from all over the world with different styles and personalities and the clothing they were wearing went hand in hand. To me it felt elegant and carried the great tradition of the sport. I always thought that it is fashion meets performance and performance meets fashion.” -Steven Siebert, founder of Uomo Sport. (Below.)

Uomo Sport

Uomo Sport

In looking through their website, several things struck me; one, the fit is classic Fila from back in the day- “slim cut, European fit.” Two, the design is classic Lacoste; very spare, not a lot of patterns or geometry (or pinstripes.) Three, it’s men-only. And fourth- the cost. Just a bit pricey.

Uomo Sport

Let’s look at the Moderne Classico Polo. (Below.) “Slim cut. European fit. 3 button ribbed comfort collar. Mesh piecing in high sweat areas. Flat locked stitching. Back neck tape. Slit hem for added mobility. Embroidered logo. Made in Italy.” Uomo is obviously going solely for the niche ultra-high end market- buyers who don’t care about the cost.

Uomo Sport

Siebert goes on to tell TI about his love for the sport: (He’s played since age 6.)

“I always felt great playing tennis and when you’re winning there is no better feeling. I also love the workout and today it is morphed into ultimate fitness, speed, strength and athleticism. If you’re watching a player winning matches and he is not 6’4 that player deserves a huge amount of credit for playing their hearts out. I love the competition of the sport.”

Uomo Sport

Uomo Sport

Uomo Sport

Uomo Sport

Uomo Sport

Uomo Sport

Uomo Sport

Uomo Sport

Uomo Sport

The launch party was at Leica Gallery in West Hollywood on March 3rd.

Uomo Sport

UomoLaunchParty-Party-16017

Uomo Sport
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