New adidas|Y-3 looks for the French Open
Audacious. Disruptive. Sophisticated. Bold. Striking. One of a kind.
Those are just a few ways to describe the new adidas|Y-3 tennis fashion collection that adidas pros will wear for Roland Garros. (Last year’s can be seen here.) The eye-catching collection is inspired by dazzle camouflage. Dazzle was first used as a visual disruption technique on the hulls of ships back in the early 1900s.
It was thought that the paint jobs would make it difficult to track movement (see below via Wikipedia).
Interesting when applied to the court …
Fast forward to the new tennis fashion collection where again the stripes in motion print was designed not to conceal, but to disrupt. The 2016 adidas Roland Garros collection by Y-3 evokes a sense of movement, even when motionless between points.
After I got past the initial shock- let’s face it, this isn’t your conventional classic tennis style- I’ve grown to like this look. Rather stark and bold. If adidas’ goal was to generate buzz, I’m certain they will succeed. You can bet that Zverev is going to be their Millennial Poster Boy moving forward after signing his new deal, too.
If you are shy about prints BTW, the collection offers the silhouettes in always fashionable solid black accented by edgy pops of red. This line has big attitude.
Jo-Wilfried Tsonga for adidas|Y-3 on and off court
“I love the Dazzle design heritage here, but when I first saw the collection I thought it had a safari feel when placed on the red clay- the beautiful black and white refreshment of zebras in Kenya if you will. Dramatic either way. Y-3 fashions will be the talk of RG for sure. I am utterly captivated. Nice job breaking the tennis mold wide open, Y-3.” -Karin
“We have developed the collection in close cooperation with our top athletes. From concept through on-court testing and ultimately wearing it in Paris, Jo-Wilfried Tsonga, Ana Ivanovic, Tomas Berdych, Kristina Mladenovic, Sasha Zverev, Dominik Thiem and many other players have played a key role in perfecting both the clothing and footwear.” -Graham Williamson, adidas senior director for tennis
AND THE LADIES:
The print and black versions are both striking. Below, is Ana’s ensemble.
This is Simona’s.
These are some of the solid options.
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