Tennis Identity

Lacoste Capsule Collection for Roland Garros ’16: Men

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Lacoste French Open Color me impressed with this capsule collection from Lacoste. (Women’s version is here.) For their “home tournament,” the venerable brand has created a look that is very contemporary in its stark vibe, yet it throws back to the earliest days of Gallic Glory and the brand’s signature namesake René Lacoste, a five time singles and doubles winner of the tournament.

The male looks in this collection are refined and chic. The functional details such as the zip flap with a contrasting fused strip or turquoise mesh lining decorate a white polo shirt or contrast with the navy blue of a light windcheater.

“Victory is the only possible outcome on the clay courts of the French Open, when you have an impeccable sense of style.” (says Lacoste)

René Lacoste’s silhouette can be seen on a navy sweatshirt marked “Silence s’il vous plaît” or on a white tee-shirt, while a navy polo shirt with a white edging on the collar and sleeves proudly displays the tournament trophy. This male wardrobe is complemented by a grey and white striped polo shirt and tee-shirt, a white tee-shirt marked “L’essentiel est que demeure le fair-play” and a navy blue cap.

Lacoste French Open

Lacoste French Open

There is some serious French Attitude. here. “Edgy” is certainly an overused marketing term…but this line has it. Contemporary, yet classic, no?

Lacoste French Open

The Men’s Roland Garros line will be sold at the tournament during its run, Lacoste.com, and at Lacoste stores starting May 15th.

Lacoste French Open

Lacoste French Open

Lacoste French Open

Lacoste French Open

Lacoste French Open

Lacoste French Open

Lacoste French Open

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