Tennis Identity

NikeCourt Wimbledon 2016: Serena Williams + Genie Bouchard


Take a look at the tennis fashions that Serena Williams and Genie Bouchard will wear at Wimbledon 2016. Nike wins the women’s creativity challenge this year (…so far) by coming up with two very modern twists on the traditional white tennis dress. Both are powerful pretty, designed to work hard at the very pinnacle of today’s game.

First up, Serena Williams –

Here’s our #1 in her practice attire, winding up to clock another backhand in the NikeCourt Baseline Tank.

Nike’s looks for Roger Federer and Nick Kyrgios at Wimbledon 2016 are here.

NikeCourt Wimbledon 2016

For matches, Serena will wear the NikeCourt Premier Dress. It features what Nike is calling a mock neck, a completely new aesthetic for Williams – it has a scuba feel IMHO. The racerback design enables optimal range of motion, while the full, pleated skirt softens her movement, connecting Williams with her pleat adorned looks from the previous 2016 Grand Slams. Serena will be striking.

NikeCourt Wimbledon 2016

Genie Bouchard

NikeCourt female team athletes like Genie Bouchard will compete on-court in the one-piece NikeCourt Premier Slam Dress, which represents a departure from the skirt-top combinations worn in previous Grand Slams.

It looks like Serena may have had some custom alterations done to her look. The skirt is a bit longer.

Kinda in love with my wimbledon dress @niketennis #audemarspiguet #nike

A photo posted by Serena Williams (@serenawilliams) on

And here is GenieBouchard:

Despite the traditional aesthetic, this dress features modern design elements such as power pleats and racerback construction which work in tandem to enable the athlete’s movement. The dress has an ethereal look to it,  a swingy, baby doll fit that is a real contrast to the rigors of today’s hard hitting style. Karin predicts this will be the more popular of the two new Nike dresses.

NikeCourt Wimbledon 2016

Below, the NikeCourt Baseline Top and NikeCourt Baseline Short for workouts.

NikeCourt Wimbledon 2016

And for practice or…whatever, the NikeCourt Romper employs Nike Tech Hypermesh construction to deliver ventilation and modern shaping. A relaxed fit and jersey lining lends added comfort. Good look for Bouchard, eh?

NikeCourt Wimbledon 2016

NikeCourt Wimbledon 2016

It must be the shoes: here’s the NikeCourt Air Zoom Ultrafly Grass, designed for (surprise) grass court play. (Unisex shoe, men’s sizing.)

NikeCourt Air Zoom Ultrafly Grass

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