NikeLab’s NikeCourt x Roger Federer Collection embraces Fed’s graceful style
When you’re the GOAT, the Tennis Gods smile favorably upon you, thus cool things inevitably happen – just like James Bond [read on for that analogy]. Like the new NikeCourt x Roger Federer Collection. Minimal. Spare. Clean. Uncluttered. Not a lot of design fuss. All are choice descriptors for this new bespoke line for the 17-time Grand Slam winner and YOU.
— Roger Federer (@rogerfederer) June 22, 2016
NikeCourt and Federer collaborated on this on and off-court collection embodying the athlete’s graceful style. Federer’s insights- ranging from material, color and silhouette preferences to personal stories- inform the collection’s design. He made the trip to the Nike Beaverton HQ to meet the design team.
Graphics and zippers connect to the 17-time Grand Slam champion’s legacy, while movement-conscious construction finished with grosgrain detailing reflects his appreciation of premium craftsmanship.
“I want the fans to have something they can wear every day almost everywhere they go. It really is about being able to wear it in the street and feel like this isn’t just another sportswear piece. It needs to be a bit something more, but at the same time, feel like it’s rooted in tennis,” Federer said in a release.
The NikeCourt x Roger Federer collection features both apparel and footwear, like the NikeCourt Tennis Classic Ultra Flyknit below. It launches exclusively at NikeLab 1948 LDN on June 23, and is available globally at nike.com/nikelab and select NikeLab stores beginning June 30, just in time for some big British tournament 😉
For this collection, we’re making the RF logo smaller and placing it within a circle,” Federer said. “It’s very premium. It’s also smaller, which seems to be the trend in fashion. It doesn’t scream out at you, which makes you focus more on the details. My collection on the court with Nike has always been about details, so it’s fitting that this collection is about them as well.”
When The Fed himself says “it’s very premium,” that means it’s going to cost. A lot.
You know, I’ve always wanted to be James Bond. Now, I want to be Roger Federer. (Wait- maybe Roger can be the next Bond- isn’t Daniel Craig quitting? Timing is everything.) He has a deal with Mercedes Benz, not Aston Martin. But still. The best is always worth it.
*Fed quotes via Vogue.com*