Tennis Identity

Arthur Ashe Kids’ Day returns to the U.S. Open

Hit this! The 21st annual Arthur Ashe Kids’ Day Presented by Hess is Saturday, August 27th at the USTA Billie Jean King National Tennis Center in New York from 9:30 a.m. – 4 p.m. Musical artists Flo Rida, Zara Larsson, Troye Sivan, Jordan Fisher, Laura Marano and Forever In Your Mind will team up with reigning US Open Champion Novak Djokovic AND 2x US Open Champion Rafael Nadal to kick-off the 2016 US Open.

(These kinds of events are how the sport can really be grown from an early age. It’s not a coincidence that Djokovic came on court with a plush Mickey Mouse last year. 1.) it’s a Uniqlo marketing thing (let’s be real), and 2.) kids respond to that sort of Goofy-ness. So to speak.

That players of this stature (Joker, Serena, Fed) take time out of their packed days at the biggest tourney in the country suggests they realize a responsibility towards the game at its youngest levels. One of these days, one of these kids could be holding up a big trophy on the final Sunday, right?)

“Parents, all hype aside, this is a fun, well run event. Novak is a riot and the kid-centric tennis focused activities are endless. Most U.S. Open concessions are open and the grounds are not super crowded. ” – Karin


Kids hitting at AAKD

Here’s our photo gallery from last year’s event. We loved seeing all the kids out there on the Open courts.

Arthur Ashe Kids' Day

Stadium show tickets are on sale now through Ticketmaster (1-866-OPEN-TIX), and at the USTA Billie Jean King National Tennis Center box office. General admission promenade tickets cost $10 and loge tickets are $25.

ALL tickets will get you into the grounds and activities. The loge seats are extra because they are closer to the action in the stadium where Novak and Rafa will do their thing and musical acts perform.

Arthur Ashe Kids’ Day will be broadcast nationally by ABC on Sunday, August 28, from 2 p.m. – 3 p.m. (ET). Here is a schedule of events, and here’s a look at last year’s main event:

“Arthur Ashe Kids’ Day is a special day for families to enjoy the best of tennis and musical entertainment,” said Gordon Smith, USTA Executive Director and Chief Operating Officer. “This annual tradition will be further enhanced as all grounds activities take place throughout the newly transformed grounds, and the stadium show takes place under the our new state-of-the-art retractable roof at Arthur Ashe Stadium for the first time.”

Emirates Character

Arthur AsheProceeds from Arthur Ashe Kids’ Day benefit the USTA Foundation which helps fund the National Junior Tennis & Learning Network, a nationwide group of more than 500 nonprofit youth-development organizations that provide free or low-cost tennis, education and life-skills programming to more than 225,000 children each year, founded 47 years ago by Arthur Ashe, along with Charlie Pasarell and Sheridan Snyder.

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