Asics’ new running shoe has a color-changing upper!
Another GREAT reason to make running part of your fitness regime. Check out these new color changing running shoes by Asics. The mesh material is called Chameleoid Mesh, and it changes color while you’re wearing it! Let’s take a further look.
So far, no tennis shoe yet– this is just for the Gel-Quantum 360 CM model for running/fitness and their throwback/retro Onitsuka Tiger lifestyle line. (Kids, Onitsuka Tiger was the forerunner of Asics.) So, notice how the shoe changes color depending on its angle to the light:
Asics developed the material in partnership with the Toray Advanced Textiles Development Center. The fabric also controls the degree of elasticity both along the length and breadth of the foot.
For this season we will introduce a new type of upper mesh material on our premium cushioning shoes: Chameleoid Mesh.” said Gerard Klein, ASICS Global Footwear Product & Merchandising Division Senior General Manager. “This material has great functional benefits like breathability and different stretch properties, and the consumers will be especially surprised of the different color effects it will create from different angles. A great comfortable fit combined with outstanding appearance.
Would you wear a color-changing shoe on the tennis court? Sure, why not? Colors have become so vibrant- you think Asics guy Gaël Monfils would think twice about these? Color combinations include “Flash Coral/Black/Silver” and “Aquarium/White/Flash Coral” for women and “Island Blue/White/Hot Orange” and “Midgrey/White/Green Gecko” for men. The shoe below is from the women’s line: they offer the model for men and kids as well.
Did you know: The name “Asics” is an acronym. It is based on a Latin phrase “Anima Sana In Corpore Sano”, which translates to “A Sound Mind in a Sound Body.”
The shoe’s mesh structure offers excellent breathability, allowing heat and moisture inside the shoe to be released.
The mesh is partly made of a highly-elastic fabric that delivers high restorability while also preventing lateral motion during running or walking.
By controlling mesh elasticity in both longitudinal and width directions, the shoe is faithful to changes in foot form, allowing a comfortable fit.
Specialized technology was used to develop the shoe, and all phases of production—from threads used to dyeing and production—take place in Japan. Asics indicated that this tech may be expanded to other footwear lines.