Tennis Identity

Uniqlo designs for the U.S. Open: Djokovic & Nishikori

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Uniqlo has revealed the designs for its two top guns at the U.S. Open. Once again, the look for the world number one Novak Djokovic is nothing to write home about. His shirt line consists of solid colors of either red, white, or medium blue, with shorts to match. Yawn. There’s a subliminal pattern in the 100% poly shirt (see below), yes, tasteful but what can I say, with all that is possible seems they could be doing more to create a little excitement for the world #1.

Novak Djokovic Uniqlo

I have to remind myself that Uniqlo is a lifestyle brand, not a full-fledged sports line. Their two players are billboards for the company’s overall brand strategy.



I found these items on the Uniqlo UK websiteyour results may vary. Meaning, good luck trying to find this stuff. (I say that every year!) These are nowhere to be found on their USA site– they still show the previous slams. Even less to be found on the Uniqlo Japan mothership site, amazingly. (If Nike had this distribution strategy, they’d be out of business.) There is this kinda strange Uniqlock, though. Here’s a closeup of the Djoker shirt:

Novak Djokovic Uniqlo

Novak Djokovic Uniqlo

The shorts come in white, navy with white trim, and navy with red trim.
Novak Djokovic Uniqlo

Novak Djokovic Uniqlo

Meanwhile, they created a look for Nishikori that is somewhat more distinctive. Here’s a closer look at the geometric graphic design:

Kei Nishikori Uniqlo



The shirts come in white, yellow and blue. There’s a v-neck T to match.

Kei Nishikori Uniqlo

Kei Nishikori Uniqlo

Kei Nishikori Uniqlo

Kei Nishikori Uniqlo

And a Mickey Mouse shirt, too. Uniqlo and Disney have gotten quite chummy- corporate synergy at its finest.

BTW, Djokovic’s website sells his personal Olympic shirt, which you can customize with your name, up to ten letters.

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Mickey Mouse/Kei Nishikori Uniqlo



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